Most gyms hire coaches as an upsell. At Highland Mercer, coaching is the baseline. Located on Milwaukee Avenue in Chicago's Bucktown neighborhood, our 6,200-square-foot space was designed from the floor plan outward to support coached training: an open lifting floor with sightlines a coach can monitor from any angle, four dedicated class studios running concurrent programming, and a recovery wing with contrast therapy and massage tools. We don't lock coaches behind a scheduling wall — walk in during any session hour and a credentialed coach is present, available, and watching. That philosophy has shaped every hire we've made since opening in 2016.